Bay FM is an independent broadcaster within the Port Elizabeth Metropolis. Their catch phrase “Our Community Your Radio” reflects their vision as a community radio station. The station provides diverse programming aimed at enriching the lives pf the community by effective communication of pertinent issues within their footprint. Bay FM plays a mix of new, current and older music. They serve and operate from within the community that they serve and being local, they are able to get their listeners to respond in a way that commercial stations can’t.